There's an interesting article in Slate this morning that breaks down this bizarre, and unusually compelling, commercial for HSBC bank. It's been running a lot lately and if you can't recall seeing it, I suspect you'll recognize it once you hear Joanna Newsom's memorable voice pop up:
This new trend of financial industry ads that present the virtues of their product in such an unusually oblique way seems to be catching on. I'm not exactly proud to admit that this sprightly ad from Traveler's Insurance was probably the one that I liked the most from the summer:
I guess it's kind of unusual to be charmed by an ad in general, but when in comes to the banking industry it seems especially dirty, right? Anyone have any ads of late that they've particularly liked or disliked? I was arguing late night about whether those "realistic" ads for match.com are cute or cloying. I still lean towards cute, but that new one in the sushi restaurant is, I admit, pretty hard to watch.